HOW MUCH LEFT ?

NEW DELHI: A month ago, 1411 was just another number, with little significance for the average Indian, apart from being the year when Ahmedabad
was founded. Then an ad began running on television channels, flashing the ominous news that there were only 1,411 tigers left in India. Overnight, saving the tiger became an issue of national pride—be it school children spouting their new-found knowledge, or the minister for environment and forests, announcing that the Wildlife Act of 1972 would be amended to include stricter punishment for poachers.

Compare this to the publicity that Project Tiger, a government-sponsored scheme running for almost four decades, has received. In a decade known for growing experimentation with public-private partnerships, it is not surprising that the private sector has stepped in to up the ante.